The holidays are all about joy, and while the coming together of family, the feasting on delicious food, and time off from work and school all contribute to making the holidays one of the merriest times of the year, the excitement of unwrapping presents from under the Christmas tree is a feeling that’s hard to match.
And for toy stores everywhere, that’s great news! Christmas is undoubtedly one of the busiest times of the year for the toy industry, and toy stores often put out compelling deals and offers in a bid to attract the most customers.
But simply offering the best deals or stocking the largest and newest variety of toys is not enough – it’s important to market these features so that customers – both existing and potential – know exactly what your toy store carries!
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Here’s how you can promote a holiday sale at your toystore:
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Start a Christmas Email Campaign
Despite advancements in marketing technology, emails have long since cemented their place as a strategic promotional strategy that helps businesses grow. And for your toy store, Christmas email templates can make a world of difference.
Create your own Christmas email campaign which advertises the newest toy offerings as well as sales and deals that you have going on. Not only will communicating this through email allow you to get creative, but your email audience will also have a point of reference to return to.
And if you’re worried about your email getting lost in the crowd, then simply make use of PosterMyWall’s Christmas email templates! Fully customizable and with a wide range of designs, you can easily create attractive emails that list the best toys for Christmas presents, and deals and offers that are being offered by your store. And the best part? You can do all this for free!
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Make Use of Google Ads
While you’re selling toys, your target audience might not be the end consumer. Instead, it might be the parents who are going to be buying the toys as Christmas presents for their children!
And running paid Google Ads set up to target the parent demographic is a great way to get your products in the line of sight of your desired purchases – all without being too overbearing! Be sure to accompany your Google Ad with graphics that are attractive and to add keywords that will help your Ads perform better – soon, you’ll have a list of parents in your inbox trying to get their children’s favorite toys!
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Create Unboxing Content
One of the biggest obstacles to retail is the element of skepticism. Consumers are often unsure of what they’ll be getting when they buy a product, and one of the best ways that a retailer can counter this is by conducting unboxings!
Reach out to kid influencers or simply upload videos on your own social media handles of toys being unboxed and reviewed, making sure to outline all of the main features and present the toy in a desirable light. Not only will this increase customer confidence, but it’ll also add an element of excitement to your toy store and increase reach!
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Be Active on Instagram
Without a doubt, Instagram is one of the most effective marketing hubs in today’s world – and it’s one that you can leverage to promote your toy store’s holiday sale. From full-fledged marketing campaigns to minor strategies, Instagram is highly diverse in the opportunity that it provides to business owners, and the trick is all in being regular.
Use your Instagram account to not only put out posts and stories that advertise your toys and sales but also use it to interact with your customer base and other similar accounts.
And of course, Instagram is also the homeplace of influencers, so reaching out to them for collaborations on the platform is also a win-win strategy. Just make sure to keep all partnerships mutually beneficial and to be careful when making a pick – your ideal influencer is one whose follower base matches your ideal customer type.
Once you manage to build up a following on Instagram, developing a strong customer base will come naturally – the trick is all in regularity and content creation!
So, if you’re looking to promote your holiday sale at your toy store then these marketing strategies are your go-to. Just remember to add your own creativity and to make sure that your toy store’s brand identity shines through and you’ll have a Christmas season unlike any other!