If you love fashion, starting a blog is an excellent option to share your interests, ideas, and knowledge with the rest of the world. Of course, there are other perks to becoming a fashion blogger: you get to help budding fashion enthusiasts, build partnerships, and make new friends. Earning opportunities will also open up when you start commanding a significant following. Today, influencers rake in thousands of dollars per post. You could promote big brands and even create your very own fashion label one day.
So, ready to become a fashion blogger? Here’s how to get started.
Identify a Niche
Narrowing down your niche is the first step to blogging. What fashion trends do you follow closely? Which topics excite you? Identify your strengths and list a few areas — it could include fashion accessories, shoes, makeup, street fashion, or swimwear.
Next, ensure there is an audience for the areas you have selected. Reviewing the average search volumes with Google Trends or a similar tool is the easiest way to achieve this. But avoid topics that attract a large volume of search queries. Those are difficult to compete in. Besides, there is a high chance mega influencers and bloggers already dominate those areas. On the other hand, a low volume typically indicates low interest, and building a large audience could be tricky in those niches. So, focus on topics with a moderate yet sizeable search volume.
Finally, analyze the information and select a niche from your shortlist.
Set Up Your Fashion Blog
After identifying the blogging niche, you need to think about naming your fashion blog. Find a name that is relevant, catchy, and memorable. Ensure it is not already in use: a copyright battle is the last thing you want after investing countless hours in building a blog.
In addition, check on domain name availability. If you have finalized a blog name, immediately purchase the domain to secure ownership. Avoid names with numbers and special characters such as hyphens and underscores. These look less professional and can also lead to errors when typing, making it more difficult for your audience to find your blog.
Next, start creating a website. Consider the pros and cons of free and paid options. Sites such as Wix and WordPress.org offer free web builder tools. However, there could be limitations regarding design, features, maintenance, and security. Paid services such as WordPress.com could provide better support, but at a cost. Take into account your short-term and long-term needs before making your selection.
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Design Your Site
Designing your fashion blog requires thought and care. Take note of your niche and audience when selecting the theme, color palette, imagery, and overall design. For example, if your niche is sports fashion, then the look and feel of your site should represent that.
The “About” section demands a special mention here. Decide how you want to be seen in front of your readers. But avoid divulging too much personal information, so you can maintain privacy. Be also mindful of what is already out there online. For example, review your social media profiles and search your name on Google. Ensure what turns up is consistent. Ultimately, your personal branding matters, too.
The Contact page is where you will connect with potential opportunities — from blog reviews and guest blogging stints to affiliate programs. So, make it easy and convenient for your audience to reach you.
Once you have finished designing your fashion blog, select a hosting plan and go live.
Preparing a content plan and schedule is essential before you start creating content. It will provide structure and focus to your blogging efforts.
Research your audience to understand their search intent, needs, and preferences. Your competitor blogs will give you more insights into trending topics. Then prepare a list of key topics and subtopics. Focus on creating in-depth, interesting, and unique content that adds value to your readers. In addition, blog about frequently searched topics related to your niche. It will help your site rank on search engines like Google so potential readers can easily find you.
Experiment with different types of content, such as listicles, reviews, news stories, and personal thoughts. Cover trending topics as well as controversial ones. Try a mix of media like images, videos, and GIFs. And most importantly, be consistent and publish content regularly.
You should also know that the more popular you will get, the more fans and haters you will have. Protecting yourself is very important. Cyberbullying is no joke, and measures should be taken. Download such apps as ReThink and KnowBullying on your phone. In case someone takes it further and starts calling or messaging you, look up who it is on PhoneHistory.
Promote and Monetize Your Content
When you have spent hours churning out great content, you want to ensure it doesn’t remain in oblivion, gathering virtual dust in a far corner of cyberspace. It is crucial to place your content in front of as many eyeballs as possible. And how can you do that? By promoting your blog posts.
The two most important strategies for content promotion involve search engine optimization (SEO) and social media. SEO improves your chances of getting discovered by the right audience. Social media platforms like Instagram give you access to a massive audience you could eventually convert into followers. Other strategies, like newsletters, email marketing, and partnerships with bloggers and podcasters in related niches, could also make a difference.
Next, you need to consider how you could monetize the site. Once you have built a sizeable audience, opportunities will start knocking on your door. Until then, you will have to make some extra effort. Paid newsletter subscriptions, sponsored content, on-site advertisements, and affiliate marketing are some of the lucrative monetizing strategies a fashion blogger could pursue. Leveraging social media is also important. Instagram alone provides a range of monetization options, from ad-revenue sharing to bonuses.
A Final Word
Launching a fashion blog is certainly an exciting venture, although building an audience and creating content could be challenging at first. But if you are consistent, your hard work will pay off. Play to your strengths and stay updated on trends. Set measurable goals, track data, and keep improving. Above all, focus on adding value, not fame and money.